He walks in, and Steve just asks, “Are you gonna do it?” Word had gotten around. What could he say to that? It’s guaranteed to work.” The logic was sound.\n\nSo he spends some time working up the courage to do this, and eventually makes his way to Steve’s office at the end of the day. I’ll just walk into Steve’s office, pull down my pants, and urinate on his desk. “I know the perfect way to quit that will nullify the Reality Distortion Field. “Yeah, we are going to change the world! Wait… wasn’t I going in there to quit?”\n\nAfter some failed attempts at quitting, Burrell Smith, one of the key engineers behind the Mac, finally devised a way around Steve.\n\n“I’ve got it!” said Burrell. By the end of the conversation, the engineer would leave Steve’s office pumped and motivated. Folks often threatened to leave, but if Steve wanted somebody to stay, they tended to stay.\n\nNo matter how much a key engineer wanted to quit, if they went into Steve’s office to resign, he would always go into Reality Distortion mode and persuade them to feel like they wanted to stay. My favourite stories from those early days are about Steve’s infamous Reality Distortion Field.\n\n\n\nYou see, in the early 80s when they were building the Macintosh, Steve was infamous for working the engineers disgustingly long hours and putting them under extreme pressure to ship. One of the many bonus features there was Steve Stories, a project that invited some of the presenters to record our favourite stories about Steve Jobs.\n\nNaturally, when I think of Steve stories, my mind first goes to Andy Hertzfeld’s classic site about the creation of the Mac,, and the accompanying book, Revolution in the Valley. + "content_html": "Earlier this month I was lucky enough to be invited to speak at the Úll conference in Ireland.
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